Digital marketing is the set of strategies and actions used to promote products, services, or brands in the online environment. It leverages digital channels such as:

• Websites and blogs

• Social media (Instagram, Facebook, LinkedIn, etc.)

• Email marketing

• Google Ads and SEO

• YouTube and other video platforms

• Content marketing

The goal of digital marketing is to attract, engage, and convert customers through the internet in a measurable and targeted way, allowing for constant optimisation of campaigns.

Yes, your website will be customised, within the features and options included in your chosen plan.

Our web design work goes beyond simply building a site — we develop a visual identity that reflects the essence of your brand, working with colours, typography, images, and graphic elements aligned with your value proposition and target audience. Our goal is to create an experience that strengthens your online presence in a strategic and professional way.

Professional websites require professional resources, which involve fees charged by hosting and domain providers — essential tools that ensure your site’s credibility and professionalism. These services have production and maintenance costs that are typically billed on a regular basis.

But don’t worry — your first year of costs is fully covered when you sign up for our services!

Paid traffic is when you invest money to attract visitors to your website, online store, social media profile, or any other digital channel.

In other words, you pay platforms like Google, Facebook, Instagram, and TikTok to display your ads to the right audience.

In simple terms:

• You create an ad (campaign).

• You define who you want to reach (target audience).

• You set your budget.

• And those platforms show your ad to those people, generating more visits.

The goal of paid traffic may include:

• Driving sales

• Generating new leads (contacts)

• Increasing brand awareness

• Promoting events, launches, or special offers

It’s like "accelerating" your visibility — while organic traffic grows naturally over time, paid traffic gives it a boost by combining investment with powerful tools and data that support your business's strategic development.

A landing page is a one-page website designed to focus the visitor on a clear and direct action — with no distractions.

It can be used to:

• 📥 Collect emails and contact details (lead generation)

• 🛒 Sell a product or service

• 📆 Schedule a meeting or request a quote

• 🎓 Promote a course, eBook or free webinar

• 📱 Redirect users to WhatsApp or social media links

A domain is your website’s address on the internet — it’s what people type in to find you. Example: 🔗 www.yourbusiness.com.au

Think of the domain as the name of your store. You purchase or register it annually through platforms like Registro.br, GoDaddy, HostGator, etc. Each domain must be unique — there can’t be two websites with the same address.

💾 Hosting is where your website’s files are stored. It’s a service that keeps your site’s images, text, pages, and all content — and delivers them to users when they access your domain.

Think of hosting as the building where your store (website) operates. You rent space on a server (an online computer) from a hosting provider.

There are different types of hosting, including shared, VPS, dedicated, and cloud hosting.